Market Expansion Study

Portolan led a six-month comprehensive study for a multinational environmental instrumentation firm looking to expand their agriculture and weather monitoring product lines into select emerging markets in Central America, the Middle East, and East Asia. Portolan compiled a breadth of market information combined with extensive engagement with perspective local public and private industry customers, educators, and promoters. The results informed the client’s strategic planning and drove significant sales resource allocation.

Representative Network Study

Portolan completed the South Asia portion of a global representative study for a multinational scientific instrumentation firm with a vast international sales and marketing network. Portolan’s role as a third-party liaison between the firm and their representatives allowed for candid engagement and strategic planning focused on uncovering individual market and network-wide growth opportunities. Portolan’s analysis aided the firm’s South Asia sales managers in developing novel initiatives and revamped goals for the region while bolstering their invaluable local partnerships.

International Expansion Assessment

A prominent international environmental consulting firm engaged Portolan to complete an expansion assessment for Portugal. Portolan conducted an in-depth evaluation of Portugal’s environmental services market sector focused on both potential clients and competitors. Portolan also assessed a myriad of regulatory, legal, business, finance, infrastructure, local and expat staffing, social, and cultural factors relevant to the client Board of Directors’ analysis and deliberation regarding Portugal expansion.

Meteorology Market Study

On behalf of a multinational environmental  instrumentation firm, Portolan completed an in-depth study of the Myanmar hydrology and meteorology markets. Portolan introduced the client's products and services to local and national government and commercial entities in support of future tender and direct sales opportunities.


International Peer Firm Research, Evaluation, and Outreach

A multi-phased peer firm research project was completed for an international specialized consulting and engineering firm seeking partnerships with Southeast Asian environmental companies in support of projects with existing multi-national clients. Potential firms in Cambodia, Laos, Thailand, and Vietnam were identified and evaluated, and a tailored report generated to augment further assessment and due diligence.

Market Entry Survey For Gas Analyzer

A market entry analysis, complete with detailed financial modeling, was completed on multiple domestic and international market segments as a prelude to the launch of a new carbon dioxide analyzer to monitor trace impurities. The data proved critical in achieving a successful product release.

Field and Lab Instrumentation Market Analysis

Portolan completed an 18-month study of various Asian markets for a client’s laboratory and field instrumentation product lines.  Countries analyzed as part of the survey included India, China, Malaysia, Thailand, and Philippines. Survey included goal setting, evaluation of prior marketing conclusions, current market trends analysis, market metrics (including growth estimates), competitor analysis, and a series of recommendations designed to support client objectives.


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